Appendix 33  MARKETING TEAM - TERMS OF REFERENCE
Approved January 2009

1. MANDATE

To develop communication initiatives that will promote awareness of the Agency  resulting in increased donations from the community.

2. COMPOSITION

The team will be comprised of the IT & Communications Coordinator, Executive Director and a minimum of one staff from each of the following sectors:

• Youth & Family Services,
• Addiction & Mental Health Services,
• Justice Services,
• Employment Services,
• Administration.
• The team will choose from among the members, the Chairperson and Secretary at the September meeting.

3. TERM

The length of term will be no longer than three years with a minimum of two staff turning over annually.

4. QUORUM

A quorum will consist of  4 members of the team.

5. DECISION MAKING

All decisions will be determined through consensus.

6. SCHEDULE

Meeting dates, times and duration will be determined by the team.

7. AUTHORITY 

The Marketing Team is a standing committee reporting to the Management Team

8. ROLES AND RESPONSIBILITIES

• Special events,
• Agency website,
• Youth Homelessness Week,
• Maintain Graphic Standards Manual,
• Review marketing materials and maintain at all locations,
• On line newsletter,
• Collaborative marketing activities for the Agency,
• Promotion of sale of gift cards,
• The Chair of the team is to notify the Human Resources Administrator of any changes to the membership.

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